Welcome to Virtual IQ:
We bring creativity and innovation to planning, business strategy, and marketing execution.
Our mission is to help turn clients into world beaters. If you're not happy with where you're at, we'll take you somewhere new.
Along the way, we can help with design thinking and innovation in your planning, products or service, create buyer archetypes and consumer journeys, develop the expression of your brand strategy, and then help with all aspects of campaign development with in-built conversion mechanics to track results.
We love SMEs but work with brands from start-ups to blue chip through a proven, scalable method that works in all competitive categories.
Contact us, we’ll show you what we can do for your business.
Rooted In Motivating Movement With The Consumer
Rooted In Motivating Movement With The Consumer
Seeking
Defining consumer archetypes
Mapping buyer journeys
Motivating
Competitive analysis
Mapping buyer journeys
Defining/refining your customer value proposition
Developing your brand strategy
Messaging and campaign strategies
Targeting
Media analysis
Communication planning
Media planning
Identifying micro-communities
Converting
Speech writing
Social strategies
Website design
SEO strategies
Retail design/activation
Conference planning
Rooted In Motivating Movement With The Consumer
Seeking
Defining consumer archetypes
Mapping buyer journeys
Motivating
Competitive analysis
Mapping buyer journeys
Defining/refining your customer value proposition
Developing your brand strategy
Messaging and campaign strategies
Targeting
Media analysis
Communication planning
Media planning
Identifying micro-communities
Converting
Speech writing
Social strategies
Website design
SEO strategies
Retail design/activation
Conference planning
A Proprietary Model That Establishes The Fundamentals For Improved Market Performance
The Lean Brand Model ™ was created through hardwon experience working in hyper-competitive markets with emerging leaders and established brands including IBM, Nokia, GSK, Coca Cola, Diageo, P&G, Unilever, Waitrose, Disney, and Peugeot.
Here’s what we’ve learned:
Without a clear, demonstrable customer value proposition you’re going to lose more than you win.
There’s simply too much competition in the marketplace, and too little willingness for consumers to pay attention.
Essentially, it’s about walking and talking.
Strategic Drivers
Everything starts by developing profound buyer insight, what we call ‘The Need’. It begins by having clearly defined archetypes, understanding the journey from research to purchase, and ultimately what triggers the consumer to buy. Understanding the buyer leads naturally into having a provable Customer Value Proposition. A provable promise is the core of your brand strategy. Gone are the days of empty campaign slogans. Nowadays, if you can’t prove it, you shouldn’t say it – demonstrating your CVP through all of your points of engagement is the cornerstone for producing sales and marketing results.
Providing Proof
Great brands walk the talk, and this means Deeds, or how your business behaves, is foundational to outperforming its competitors. We’ll work with you to help design or re-assess the ingredients for more customer-centric products and services. And finally, it comes down to Words, more specifically helping you understand both the context and form your engagement campaigns should take. We’ll help you craft your messaging and digital-first programs that are measurable and adaptable.
A Proprietary Model That Establishes The Fundamentals For Improved Market Performance
The Lean Brand Model ™ was created through hardwon experience working in hyper-competitive markets with emerging leaders and established brands including IBM, Nokia, GSK, Coca Cola, Diageo, P&G, Unilever, Waitrose, Disney, and Peugeot.
Here’s what we’ve learned:
Without a clear, demonstrable customer value proposition you’re going to lose more than you win.
There’s simply too much competition in the marketplace, and too little willingness for consumers to pay attention.
Essentially, it’s about walking and talking.
Providing Proof
Great brands walk the talk, and this means Deeds, or how your business behaves, is foundational to outperforming its competitors. We’ll work with you to help design or re-assess the ingredients for more customer-centric products and services. And finally, it comes down to Words, more specifically helping you understand both the context and form your engagement campaigns should take. We’ll help you craft your messaging and digital-first programs that are measurable and adaptable.
Strategic Drivers
Everything starts by developing profound buyer insight, what we call ‘The Need’. It begins by having clearly defined archetypes, understanding the journey from research to purchase, and ultimately what triggers the consumer to buy. Understanding the buyer leads naturally into having a provable Customer Value Proposition. A provable promise is the core of your brand strategy. Gone are the days of empty campaign slogans. Nowadays, if you can’t prove it, you shouldn’t say it – demonstrating your CVP through all of your points of engagement is the cornerstone for producing sales and marketing results.
Our Experience
Peugeot
American Express
Unilever
Lenovo
P&G
Kerry Foods
GSK
Nokia
Avon
Bacardi
Peugeot
American Express
Unilever
Lenovo
P&G
Kerry Foods
GSK
Nokia
Avon
Bacardi
How We Think
- The Evolution of Influence
- The ViQ Method: The Lean Brand Model
- Modelling the CVP: How Leaders Behave
- The New Age of Content and Engagement